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Conception of marketing strategy for filling machine products

Date:2018/9/12 10:13:10

Now quantitatively packaged goods such as powders, granules, liquids, pastes, tablets, etc., appear in various packaging forms, plastic bottles, glass bottles, plastic bags. A glass bottle has differentiated into tens of thousands of bottle types, and the filling machine has to develop a so-called universal filling machine in order to adapt to these bottles. The filling metering is from 0-infinity, the equipment can adapt to the bottle type, the filling accuracy and stability of the equipment and the practicality are greatly reduced.


   The standardization ideas put forward in the article on the marketing strategy of filling machine products. It also reflects the future development orientation of the filling equipment.


The principle of serving the production process. First, the appropriate filling machine should be selected according to the nature of the filling material (viscosity, foaming, volatility, gas content, etc.) to meet the production process requirements. For example, in the case of concentrated aromatic liquors, in order to avoid loss of volatile aromatic substances, a cup-type or atmospheric-pressure filling machine should generally be used; for juice-type liquids, in order to reduce contact with air and ensure product quality, generally, it should be adopted. Vacuum and juice filling machine. Secondly, the production capacity of the filling machine should be matched with the processing capacity of the processing and packaging machinery before and after the process.


The principle of high productivity and good product quality. The level of productivity directly reflects the production capacity of the production line. Therefore, the higher the productivity, the better the economic benefits it produces. In order to improve the quality of the product, a filling machine with high precision and high degree of automation should be selected. However, the price of the equipment has also increased correspondingly, increasing the unit cost of the product. Therefore, when selecting a filling machine, the relevant factors should be considered comprehensively in combination with the requirements of the production process.


    Nowadays, in a society with extremely developed commodities, the diversity of commodities brings unlimited business opportunities to the packaging industry, making people's lives full of color. At the same time, over-packaging on the other side is becoming a social issue. This over-packaging is particularly prominent in traditional festivals. For example, the over-packaging of moon cakes in the Mid-Autumn Festival has greatly exceeded the value of the moon cake itself, even a hundred times. From a practical point of view, it wastes a lot of social resources and runs counter to the idea of low-carbon society. As a packaging product, machinery manufacturers are also desperately adapting to the market, developing complex and non-standard equipment to meet the needs of production commodity enterprises. Sometimes such demand is changeable and uncertain, and non-standard machinery is not very functional. Good to reflect the purpose of the user, the equipment will cause downtime, impractical, and even ruined, waste of resources. In the whole process, we can easily see that the demanding commodity packaging enterprises will design more distinctive packaging forms in order to make the products more beautiful and colorful; the mechanical manufacturing manufacturers that provide non-standard packaging equipment, follow the requirements of the packaging enterprises, and invest More resources for research and development. These behaviors promote social development to a certain extent, but the other side of the matter is like over-packaging.


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